Unikal.pl redesign

project in progress

UX Design | Web Design | Web Development | Content Design | Figma

Problem

The current website is outdated, with no clear CTA and accessibility and translation issues. The new version needs to adhere to the 2025 EAA standards.

Current stage

Finalising the wireframes of the website; gathering quality conent from the company and improved copy from a copywriter. Soon the project will transition into the develoment phase.

About

UNIKAL is a small production company based in Poland, with international clients

Before

Discovery -
Issues

Multiple issues were found and communicated with the client:

outdated design - the website was designed around 10 years ago and has not been updated since
no CTA - there is no clear goal of the website
translation issues - the website is available in multiple languages, as the company has international clients, but important sections remain in Polish
confusing content - there are three phone numbers and emails available on the website - which should the user choose?
accessibility issues - using multiple "read more" buttons; poor colour contrast; blocks of text

These are just a few examples.

Lo-fi wireframes

Strategy

Target audience - small and medium companies in Poland and Europe; individual customers
USP - small, family-owned company able to handle bigger, international companies (including the US); operating with fully-renewable energy (sustainable)
CTA - contact - easy user journey
Competitor analysis - the online presence of key competitors was examined and revealed a prevailing use of outdated design elements, presenting an opportunity to exceed user expectations

Define & research

Visual Design

After the initial wireframes were designed, visual assets were established to address the accessibility issues. The logo's colour was changed from light blue to dark blue improving the colour contrast from 2.97 to 8.38. The blue became the primary colour on the website, establishing a cohesive and accessible design.

Iteration

After the initial design was completed, it was revised considering the company's brand identity. The visual design was changed to be more masculine and darker, to be more in line with a production company and the client's vision.

Next steps

While the project is well underway, several key steps remain before the vision is fully realised. The next phases involve meticulous attention to detail and collaborative efforts to bring the redesign to life.

Finalising wireframes

Content integration

User testing and iterations

Approval from the client

Development of the website

Final testing of usability, EAA standards and WCAG 2.2